Unit 1 marketing- key points
1.
Marketing is derived from Latin Word
2.
marcatus meaning to trade
3.
the common usage of market refers to a place
where goods or service are bought and sold
4.
in its strict sense market need not necessarily
refers to a place of exchange
5.
Marketing includes all the aspects involved in
the exchange of transferring the possession and ownership of goods or
services from the producer to the ultimate consumer.
6.
The word utility means capacity of a
commodity to satisfy human wants.
7.
Marketing is concerned with the creation of
all four utilities to a commodity.
8.
Development of a new product brings form
ulility.
9.
Moments of goods of services from the place
of production to the place of consumption generates place utility.
10.
Storage function of marketing creates time utility
11.
Transfer of title to goods results in possession
utility to a product.
Functions of
marketing
1. Functions
of exchange
A) Buying-
B) Assembling
c) Selling
2.functions
of physical supply
a)transportation
b)storage
3.facililating
functions
a)financing
b)risk
bearing
c)standardization
d)market
information
e)promotion
Approaches
of marketing
1.
Product or commodity approach (p.c.a)
This approach is termed as descriptive approach
2.
Institutional approach (I.A)
3.
Functional approach
4.
Decision making or management approach
5.
Legal approach
6.
Economic approach
7.
System approach
Marketing mix
4 p”s
1.project
2.price
3.promotion
4.distribution
Determining the marketing mix
P A D R T
P=price
A =advertising
D=DISTRIBUTION
R=PRODUCT
T=PARTICULAR POINT OF TIME
MARKET SEGMENTATION
Market
segmentation means dividing into several sub markets
Criteria for successful segmentations
1. Substantiality
It refers to the size of segmented markets.
2. Accessibility
It could be attained through the existing channels of distributions,advertising
media salesman etc,,,
3. Represent ability
4. Nature of demand
5. Response rate
Basis of market segmentation
1.geographic
Multiple choice
questions
1. The word
market is derived from Latin word
a) Market
b)marcatus c)mast d)none of the above
2.marketing is
both philosophy and
a)psychology
b)sociology c)technology d) none of the above
3.modern
marketing starts and end with
a)a producer
b)satisfaction C)INNOVATION D)production
4.modern
marketing proceeds and succeeds
a)consumption
b)satisfaction c)innovation d)production
5)when exchanges
are confined within a town or village such a market can be called as
a)family market
b)local market c)national market d)world market
6.where buyers
and sellers are aware of the price of the product in the market it is known as
a)imperfect
market b)perfect market c)monopoly market
d) none of the
above
7.a place where
shares or debentures are purchased and sold is called as
A)capital market
b)commodity market c)stock market d)bullion market
8.social
marketing is the concept developed by
a)Stanton
b)rajan nair c)memoria d)Philip kotler
9.the tangible
things which are desired by human beings for which they are wiling to pay a
pricr are
a) goods
b)services c)objectives d)visions
10.goods which
give service for a long time
a)durable goods
b)consumer goods c)raw material d)industrial goods
1.goods which have service all the
process of production are
a)raw material b)durable goods
c)consumer goods d) manufactured goods
1. உற்பத்தி
அனைத்து செயல்முறை சேவை உள்ளது என்று குடைகள்
A) மூலப்பொருள் b) நீடித்த பொருட்கள் c) நுகர்வோர்
பொருட்கள் ஈ) உற்பத்தி பொருட்கள்
2.goods which are used for further
productions are
a)durable goods b)consumer goods c)industrial goods d) manufactured goods
3.natural raw materials are
a)perishable b)durable
c)serviceable d)intangible
4.when we assemble various component parts we will get
a)raw material b)finished product c)accessories d)primary product
5.gas water and power are the
examples of
a)accessories b)component
parts c)installation d)durable goods
6.prompt delivery and after sales
servise is required in
A)installation b)component parts
c)raw materials d)accessories
7.goods sold to household consumers
for ultimate consumption are
a)industrial goods b)consumer goods c ) durable goods
d) non durable goods
8.goods which are purchased
frequently and relatively in small quantities are
a)shopping goods B)industrial goods
c)convenience goods d)speciality goods
9.consumers are ready to develop
considerable time in making a selection of
a)shopping goods B)industrial goods
c)convenience goods d)speciality goods
10.cost per unit of product is very
high in
a)industrial goods B)industrial goods c)convenience goods d) speciality goods
pg trb commerce 03-05-2017
1.consumer goods are produced on
a)small scale b)optimum level
c)mass scale d)none of the above
2.a deed or perfamance is known as
a)goods b)service c)object d)device
3.services are created and marketed
a)simultaneously b)separately
c)indepentantly d)uniformly
4.marketing services is an example
of
a)consumer service b)personal
services c)facility services d)business services
5.banking service is an example of
a)business service b)personal
service c)facility service d)business service
6.the activities of transfering
goods from producer to customer is
a)marketing process b)marketing
mix) c)marketing strategies d)market segmentations
7.a mixture of controllable
marketing variables that the firm uses to purchase the sought level of sales in
the target market is
a)market risk b)market segmentations
c)market mix d)market process
8.the major activities in the
markeing process are
a)concentration b)dispersion
c)equalization d)all the above
9.application of set of rules to
practice is
a)an art b)a science c)profession
d)a culture
10.marketing is both art and a
a)profession b)science c)principle
d)culture
ans 1.c 2.b 3.a 4.d 5.b 6.a 7.c 8.d
9.a 10.b
pg trb commere 04-05-2017
1.social marketing is the concept of developed by a
a)stanton b)rajan nair c)Philip kotler d) none pf the above
2. The process of passing goods
into the hands of consumers is called the function of
a)exchange b)physical supply
c)facilitation d)all the above
3.the first step in the process of
marketing is
a)assembling b)buying c)selling
d)storing
4.the transfer of title of goods to
the buyer is known as
a)assembling b)buying c)selling
d)storing
5.place and time utility is created
in
a)financing b)storing c)selling d)buying
6.the life blood of every business
is
a)financing b)storing c)selling
d)buying
7.the other name for current need
buying is
a)forward buying b)contract buying
c)period buying d)hand to mouth buying
8.forward buying is also known as
a)contract buying b)period buying
c)speculative buying d)hand to mouth buying
9.when goods are not of uniform
quality buying can be done by going through
a)inspection b)samples
c)description prices
10.collection of goods of the same
type from various sources of supply is known as
a)buying b)assembling c)selling
d)storing
ans 1.c 2.a 3.b 4.c 5.d 6.a 7.d 8.c
9.a 10.b
pg trb commerce 05-05-2014
1.the oldest branch of transport
system is
a)road ways b)railways c)air ways
d)waterways
2.door to door delivery is possible
in
a)road ways b)railways c)air ways
d)waterways
3.the transport suitable for heavy
and bulky goods is
a)road ways b)railways c)air ways
d)waterways
4.no heavy amount of capital
expenditure for contracution is required in
a) a)road ways b)railways c)air
ways d)waterways
5.the latest addition to three means
of transport
a) a)road ways b)railways c)air
ways d)waterways
6.preserving of goods for future
use is known as
a)selling b)strorage c)transport
d)buying
7.the place where goods are stored
is known as
a)wherehouse b)insurance companies
c)banks d)ships
8.the documents issued by the
wherehouse keeper are
a)wherehouse warrant b)dock warrant
c)bill of lading d)letter of credit
9.the capital meant for satisfying
the needs of fixed nature of business is
a)working capital b)fixed capital
c)fluctuating capital d)none of the above
10.commercial banks generally specialise
in
a)wholesale credit b)retail credit
c)short term credit d)trade credit
pg trb commerce 06-05-2017
1.trade credit is also known as
a)open account credit b)retail
credit c)whole sale credit
2.the process by which the standard
already decided is attained is known as
a)storing b)grading c)warehousing
d)standadisation
3.the use of a standard for storing
ungraded product is
a)storing b)grading c)warehousing
d)financing
4.an element of uncertailty is
a)risk b)gambling
c)speculation d)all the above
5.a risk which lead to the total
destruction of a product is
a)time risk b)place risk c)physical
risk d)political risk
6.imposition of tariff is an
examble of
a)time risk b)place risk c)physical
risk d)political risk
7.any information required to a
better market is
a)market information b)selling
c)buying d)transporting
ans 1.c 2.a 3.d 4.b 5.a 6.c 7.a
pg trb commerce 06-05-2017
1.
Good marketing is no accident, but a result of careful planning and ________.
a)execution b)selling
c)strategies d)research
2. Marketing management is ________. A)managing
the marketing process
b)monitoring the profitability of the company’s
products and services
c)the art and
science of choosing target markets and getting, keeping, and growing customers
through creating, delivering, and communicating superior customer value
D)developing
marketing strategies to move the company forward
3. Chimney Sweeps employs people to clean
fireplaces and chimneys in homes and apartments. The firm is primarily the
marketer of which one of the following?
a)An
image b)A service c)A good d)An idea
4.
Marketers often use the term ________ to cover various groupings of customers.
a)peoplebuying
b) power c)demographic segment d)market
5. The ________ concept holds that
consumers and businesses, if left alone, will ordinarily not buy enough of the
organization’s products.
a)
Production b) selling c)marketing
d)holistic marketing
6.
.Which of the following would be the best illustration of a subculture?
a)A religion. B)A group of close friends. C)Your university.d)Your occupation.
7.
The buying process starts when the buyer recognizes a _________.
a)Product b) an advertisement for the product
c)
a salesperson from a previous visit d)problem or need
8.
If actual performance exceeds the expected performance of the product, Then
customer is
a)Satisfied b)Dissatisfied c)Delighted d)Neutral
9.
Bread and milk are which kind of products?
a)Specialty
Products b)Convenience products c)Shopping
products d) Unsought products
10.
Parents buy toys for their children act as _______________ in the buying
process.
a)Decider b)Buyer
c)Maintainer d) All of the above
ans 1 a)execution.2. c)the art and science of choosing target
markets and getting, keeping, and growing customers through creating,
delivering, and communicating superior customer value3. b)A service 4. d)market
5. b) selling 6. a)A
religion 7. d)problem or need 8.
c)Delighted 9. b)Convenience
products 10 d) All of the above
pg trb commerce 08-05-2017
1. If a firm is practicing
____________________, the firm is training and effectively motivating its
customer-contact employees and all of the supporting service people to work as
a team to
a)double-up
marketing b)interactive marketing c) service
marketing
d) internal marketing
a)Market
place b) Meta market Market c) space
d) Resource Market
3.
Adding new features to a product is advocated by which of the approaches?
a)Product Approach b) Production Approach c) Marketing Approach
d) Selling Approach
4. One of the key tasks of marketers is
____________ and to create consumer perceptions that the product is worth
purchasing.
a)To
make products easily visible and available b) To promote sales of products
c) To differentiate their products from those
of competitors
d) To do marketing surveys
5.
What is the last stage of the consumer decision process?
a)problem
recognition b)post purchase behavior c)alternative evaluation
d)purchase
6. ________ markets are made up of
members of the distribution chain.
A)Business-to-business
(industrial) b)Channel
c)Institutional d) Consumer
7. Which of the following is considered a
“key player” in the marketing industry?
a) marketer b)suppliers or vendors c)distributors or dretailers d)all
of the above
8.
A transaction in which the organization is making an initial purchase of an
item to be used to perform a new job refers to which of the following
purchases?
a)Straight rebuy purchase b)Delayed purchase
c)New-task purchase d)Modified rebuy purchase
9.________ markets include a wide variety
of profit and nonprofit organizations, such as hospitals, government agencies,
and schools, which provide goods and services for the benefit of society.
a)Consumer
b)Business-to-business (Industrial) c)Reseller d)Institutional
10.Which
of the following is NOT considered a type of reseller?
a)wholesaler b)retailer c)manufacturer d)distributor
ans 1. d) internal
marketing 2 b) Meta market .3. a)Product
Approach 4. c) To differentiate
their products from those of competitors
5. b)post
purchase behavior 6. b)Channel 7.
d)all of the above
8. c)New-task purchase 9. d)Institutional 10. c)manufacturer
pg trb
commerce 11-05-2017 (marketing continue)
1.The
promotion “P” of marketing is also known as ________.
a)Product Differentiation b)Distribution c)Cost d)Marketing Communication
2.When a company distributes its products
through a channel structure that includes one or more resellers, this is known as ________.
aIndirect marketing
b) multi-level
marketing c)direct marketing
d)integratedmarketing
3.In
marketing theory, every contribution from the supply chain adds ________ to the
product.
a)value b)costs
c)convenience
d)ingredient
4.. Listing alternatives that will solve the
problem at hand and determining the characteristics of each occurs during which
stage of the final consumer’s decision process?
a)Information
search
b)Purchase
c)Evaluation of alternatives
d)Post
purchase
5. The act of trading a desired product or
service to receive something of value in return is known as which key concept
in marketing?
a)Product
b) exchange c)production d)customer
6.The
most basic level of a product is called the:
a)core product. b)central product. c)fundamental product. d)augmented
product.
7.. Anything that
can be offered to a market for attention, acquisition, use, or consumption that
might satisfy a want or need is called a(n):
a)idea. b)demand. c)product. d)service.
8. In ________ consumers may share a strong need
that cannot be satisfied by an existing product.
a)negative demand b)latent demand c)declining demand d)irregular demand
9. Marketing is both an “art” and a “science”
there is constant tension between the formulated side of marketing and the ________ side.
a)creative
b)selling c)management d)behavior
10. Mr. Lopez buys goods and services for use in
the production of products that are sold and supplied to others. Mr. Lopez is involved in ________.
a)consumer buying behavior b)post-purchase
dissonance
c)retail buyer behavior d)Sbusiness buyer behavior
ans:1. d)Marketing Communication 2. A)Indirect marketing 3. a)value 4. c)Evaluation of alternatives
5. b) exchange
6. a)core product. 7. c)product. 8. b)latent
demand 9. a)creative
10 d)Sbusiness
buyer behavior
pg trb
commerce 11-05-2017 (marketing continue)
11.
The four unique elements to services
include:
a)Independence, intangibility, inventory, and
inception
b)Independence, increase, inventory, and
intangibility
c)Intangibility,
inconsistency, inseparability, and inventory
d)Intangibility, independence, inseparability,
and inventory
12.
The ________ holds that the organization’s task is to determine the needs,
wants, and interests of target markets and to deliver the desired satisfactions
more effectively and efficiently than competitors in a way that preserves or
enhances the consumer’s and the society’s well-being.
a)customer-centered business b)focused
business model
c)societal
marketing concept d)ethically
responsible marketing
13.
A change in an individual's behavior prompted by information and experience
refers to which one of the following concept?
a)Learning
b)Role selection c)Perception d)Motivation
14. Holistic marketers achieve profitable growth by
expanding customer share, ________, and capturing
customer lifetime value.
a)undermining competitive competencies b)building
customer loyalty
c)milking the market for product desires d)renewing a customer base
15.
________ pricing is the approach of setting a low initial price in order to
attract a large number of buyers quickly and win a large market share.
a)Market-skimming b)Value-based
c)Market-penetration d)Leader
16. While buying milk which kind of behaviour
is displayed by a person?
a)Extensive problem solving behaviour b)Routinized
buying behaviour
c)Variety seeking behaviour d)None of the above
17.________ markets include a wide
variety of profit and nonprofit organizations, such as hospitals, government
agencies, and schools, which provide goods and services for the benefit of
society.
a)Consumer b)Business-to-business (Industrial) c)Reseller
d)Institutional
18.Which
of the following is NOT considered a type of reseller?
a)wholesaler
b)retailer
c)manufacturer
d)distributor
19.The
promotion “P” of marketing is also known as ________.
a)Product
Differentiation b)Distribution c)Cost d)Marketing
Communication
20.When a company distributes its products
through a channel structure that includes one or more resellers, this is known
as ________.
a)indirect marketing b)direct
marketing c)multi-level marketing d)integrated marketing
ans 11 c)Intangibility,
inconsistency, inseparability, and inventory
.12 c)societal marketing concept.13. a)Learning 14 b)building customer loyalty.
15 c)Market-penetration . 16 b)Routinized
buying behaviour. 17. d)Institutional
18.c)manufacturer.19 d)Marketing Communication.20. a)indirect marketing
1.In
marketing theory, every contribution from the supply chain adds ________ to the
product.
a)value b)costs c)convenience d)ingredient
2. Listing alternatives that will solve the
problem at hand and determining the characteristics of each occurs during which
stage of the final consumer’s decision process?
a)Information
search b)Purchase c)Evaluation
of alternatives d)Post purchase
3. The act of trading a desired product or
service to receive something of value in return is known as which key concept
in marketing?
a)product
b)exchange c)production
d)customer
4. The act of trading a desired product or
service to receive something of value in return is known as which key concept
in marketing?
a)product b)exchange c)production
d)customer
5.The
most basic level of a product is called the:
a)core product. b)central
product.
c)fundamental product. d)augmented
product.
6. Anything that can be offered to a market for
attention, acquisition, use, or consumption that might satisfy a want or need
is called a(n):
a)idea. b)demand.
c)product. d)service.
7.. In
________ consumers may share a strong need that cannot be satisfied by an
existing product.
a)negative
demand B)latent demand c)declining
demand d)irregular demand
8. Marketing is both an “art” and a “science”
there is constant tension between the formulated side of marketing and the ________ side.
a)creative b)selling c)management d)behavior
9. Mr. Lopez buys goods and services for use
in the production of products that are sold and supplied to others. Mr. Lopez is involved in ________.
a)consumer
buying behavior b)post-purchase
dissonance
c)retail
buyer behavior d)business buyer behavior
10. The four unique elements to services include:
a)Independence,
intangibility, inventory, and inception
b)Independence, increase, inventory, and
intangibility
c)Intangibility, inconsistency,
inseparability, and inventory
d)Intangibility,
independence, inseparability, and inventory
11. The ________ holds that the
organization’s task is to determine the needs, wants, and interests of target
markets and to deliver the desired satisfactions more effectively and
efficiently than competitors in a way that preserves or enhances the consumer’s
and the society’s well-being.
a)customer-centered
business b)focused business model
c)societal marketing concept
d)ethically responsible marketing
12. A change in an individual's behavior
prompted by information and experience refers to which one of the following
concept?
a)Learning B)Role
selection c)Perception d)Motivation
13.
Holistic marketers
achieve profitable growth by expanding customer share, ________, and capturing customer lifetime value.
a)undermining
competitive competencies b)building
customer loyalty
c)milking
the market for product desiresd)renewing a customer base
14. ________ pricing is the approach of
setting a low initial price in order to attract a large number of buyers
quickly and win a large market share.
a)Market-skimming b)Value-based c)Market-penetration d)Leader
15.
While buying milk which kind of behaviour is displayed by a person?
a)Extensive
problem solving behaviour b)Routinized buying behaviour
c)Variety
seeking behaviour d)None of the above
16. Whether to sell via intermediaries or
directly to consumers, how many outlets to sell through, and whether to control
or cooperate with other channel members are examples of decisions marketers
must make about
a)Promotion b)Price
c)Distribution d)Product
pg trb
commerce 12-05-2017 (marketing continue)
17.
The extended Ps of service marketing mix are :
a)People,
Product, Place
b)Price
Physical Evidence, Promotion
c)Physical Environment, Process, People
d)Product,
Process, Physical Environment
18. A social and managerial process by which
individuals and organizations obtain what they need and want through value
creation refers to which one of the following concepts?
a)Selling
b)Advertising
C)Barter
d)Marketing
19.
What is the basic property of a service which makes it different from a
product.
a)Shape
b)Size
c)Very
expensive
d)Intangibility
20.Which
one of the following phrases reflects the marketing concept?
a)The supplier is a king in the market
b)Marketing should be viewed as hunting not
gardening
c)This is what I make, won’t you please buy it?
d)This
is what I want, won’t you please make it?
21.
The task of any business is to deliver ________ at a profit.
a)customer needs
b)customer
value
c)products and services improved
d)quality
22. You purchase cleaning supplies for
your custodial help regularly. It is showing which buying situation?
a)Modified rebuy
b)Straight rebuy
c)Modified straight rebuy
d)Consumer buy
23. Customer’s evaluation of the
difference between all the benefits and all the costs of a marketing offer
relative to those of competing offers refers to which of the following options?
a)Customer perceived value
b)Marketing myopia
c)Customer relationship management
dCustomer
satisfaction
24. Buying goods and services for further
processing or for use in the production process refers to which of the
following markets?
a)Consumer
markets
b)Government
markets
c)Business
markets
d)International markets
25.Marketing managers should adapt the
marketing mix to ___________________ and constantly monitor value changes and
differences in both domestic and global markets.
a)Sales strategies
b)Marketing concepts
c)Cultural
values
d)Brand images
26. The ________ refers to the various
companies that are involved in moving a product from its manufacturer into the
hands of its buyer.
a)distribution
chain
b)network chain
supply chain
promotion network
27. ________
is the study of how individuals, groups, and organizations select, buy, use,
and dispose of goods, services, ideas, or experiences to satisfy their needs
and wants.
a)Target marketing
b)Psychographic segmentation
c)Product Differentiation
d)Consumer behavior
pg trb
commerce 12-05-2017 (marketing continue)
28. A person’s ________ consist(s) of all the
groups that have a direct (face-to-face) or indirect influence on his/her
attitudes or behavior.
a)culture
b)subculture
c)psychographics
d)reference groups
29.Product choice is greatly affected by
economic circumstances. All of the following would be among those circumstances
EXCEPT ________.
a)savings
and assets
b)debts
c)occupation
d)borrowing power
30________ is a set of distinguishing human
psychological traits that lead to relatively consistent and enduring responses
to environmental stimuli.
a) Image
b)
Personality
c) Beliefs
d) Heredity
31.________
portrays the “whole person” interacting with his or her environment.
a)Attitude b)Referengroup
c)Lifestyle
d)Culture
32 A ________ when it is aroused to a sufficient
level of intensity.
a)need becomes
motive
b)motive becomes need
c)unfulfilled demand becomes a crisis
d)personal demand exceeds the ability to
rationally reject
33 The five-stage model of the consumer buying
process includes all of the following stages EXCEPT ________.
a)problem recognition
b)information search
c)social interaction
d)purchase decision
34. If performance meets consumer expectations,
the consumer is ________.
a) delighted
b)
satisfied
c) disappointed
d) surprised.
pg trb
commerce 12-05-2017 (marketing continue)
35. Product planners need to think about
products and services on three levels. Each level adds more customer value.
Which one of the following is the most basic level that addresses the question,
“What is the buyer really buying?”
a) Actual product
b) Augmented product
c)
Core benefit
d) Co-branding
36. The mental act, condition or habit of
placing trust or confidence in another shows which of the following options?
a) Motive
b) Belief
c) Behavior
d)
Attitude
37. How do consumers respond to various
marketing efforts the company might use? What is a starting point of a buyer’s
behavior?
a) Belief
b) Subculture
c) Post purchase feeling
d)
Stimulus-response Model
38. Which one of the following factor relates
to family that influences consumer behavior?
a) Cultural
b)
Social
c) Personal
d) Business
39. Unique psychological characteristics that
lead to relatively consistent and lasting responses to one’s own environment
refers to which one of the following?
a)
Belief
b) Culture
c) Personality
d) Self-awareness
40. Which one of the following statements by a
company chairman BEST reflects the
marketing concept?
a)
We have organized our business to satisfy the
customer needs
b) We believe that marketing department must
organize to sell what we produce
c) We try to produce only high quality,
technically efficient products
d) We try to encourage company growth in the
market
41.
Which one of the following is a key to build lasting relationships with
consumers?
a) Price of the product
b) Need recognition
c)
Customer satisfaction
d) Quality of product
42. The factors such as the buyer’s age,
life-cycle stage, occupation, economic situation, lifestyle, personality and
self-concept that influences buyer’s decisions refers to which one of the
following characteristic?
a) Personal characteristics
b) Psychological characteristics
c) Behavioral characteristics
d)
Demographical characteristics
43. A ________ is someone seeking a
response (attention, a purchase, a vote, a donation) from another party, called
the ________.
a) salesperson, customer
b) politician, voter
c) marketer, prospect
d) celebrity, audience
44. Companies selling mass consumer goods
and services such as soft drinks, cosmetics, air travel, and athletic shoes and
equipment spend a great deal of time trying to establish a superior brand image
in markets called ________.
a) business markets
b) global markets
c) consumer markets
d) nonprofit and governmental markets
pg trb
commerce 12-05-2017 (marketing continue)
45.In
marketing theory, every contribution from the supply chain adds ________ to the
product.
a.
value
b. costs
c. convenience
d. ingredients
46. Listing alternatives that will solve the
problem at hand and determining the characteristics of each occurs during which
stage of the final consumer’s decision process?
a) Information search
b) Purchase
c)
Evaluation of alternatives
d) Post purchase
47. The act of trading a desired product or
service to receive something of value in return is known as which key concept
in marketing?
a) product
b)
exchange
c) production
d) customer
48.The
most basic level of a product is called the:
a)
core product.
b) central product.
c) fundamental product.
d) augmented product.
49. Anything that can be offered to a market
for attention, acquisition, use, or consumption that might satisfy a want or
need is called a(n):
a) idea.
b) demand.
c)
product.
d) service.
50. A transaction in which the
organization is making an initial purchase of an item to be used to perform a
new job refers to which of the following purchases?
a) Straight rebuy purchase
b) Delayed purchase
c)
New-task purchase
d)
Modified rebuy
purchase
pg trb
commerce 13-05-2017 (marketing continue)
1. The ________ is practiced most
aggressively with unsought goods, goods that buyers normally do not think of
buying, such as insurance, encyclopedias, and funeral plots.
a) marketing concept
b)
selling concept
c) production concept
d) product concept
2. The ________ concept holds that
consumers will favor those products that offer the most quality, performance,
or innovative features.
a)
product
b) marketing
c) production
d) selling
3. . ________ marketing has the aim of
building mutually satisfying long-term relations with key parties such as
customers, suppliers, distributors, and other marketing partners in order to
earn and retain their business.
a) Holistic
b) Demand-based
c) Direct
d)
Relationship
4. One traditional depiction of marketing
activities is in terms of the marketing mix or four Ps. The four Ps are
characterized as being ________.
a) product, positioning, place, and price
b) product, production, price, and place
c) promotion, place, positioning, and price
d)
product, price, promotion, and place
5.
David Packard of Hewlett-Packard once said, “Marketing is far too important to
leave to
a)the advertising b)boys uninformed
c)managers
d)the CEO
5.
David Packard of Hewlett-Packard once said, “Marketing is far too important to
leave to
a)the advertising b)boys uninformed c)managers
d)the CEO
the
marketing department
6. The traditional view of marketing is
that the firm makes something and then ________ it. A)Markets b)sells
c)distributes
d) prices
7. __________ is the single factor that
best indicates social class.
A)Time
B)Money C)Occupation D) Fashion
8. Marketing strategies are often designed to
influence _______________ and lead to profitable exchanges.
a)
Consumer decision making
b) Sales strategies
c) Advertising strategies
d) Export strategies
pg trb commerce
13-05-2017 (marketing continue)
9. __________ refers to the information a
consumer has stored in their memory about a product or service.
a) Cognitive dissonance
b)
Product knowledge
c) Product research
d) Marketing research
10. When consumers are seeking low-involvement
products, they are unlikely to engage in extensive search, so _________________
is important.
a) Order processing
b) Order booking
c)
Ready availability
d) Information about warranty
11. ___________________ constitutes moderate
consumer behavior, but still involves time and effort searching for and
comparing alternatives.
a)
Limited decision making
b) Need recognition
c) Routine decision making
d) Post purchase evaluation
12.
Experimental sources of information for consumers refer to ____________.
a) Advertising, marketing, selling, and profit
making
b)
Handling, examining, and trying the product
while shopping
c) Buying after a demonstration
d) Buying the product directly from a manufacturer
pg trb commerce
13-05-2017 (marketing continue)
13.
Which of the following is NOT one of
the four philosophies of marketing?
a) production orientation
b) societal marketing orientation
c) sales orientation
d)
promotion orientation
14. Of the four competing philosophies,
the Furniture Industry is an example of what kind of orientation:
a) Sales Orientation
b) Societal Marketing Orientation
c) Marketing Orientation
d)
Production Orientation
15. Marketing is defined by the American
Marketing Association as the activity, set of institutions, and processes for
______, ________, ________, and __________ offerings that have value for
customers, clients, partners, and society at large.
a) Making, Arranging, Maintaining and Selling
b)
Creating, Communicating, Delivering, and
Exchanging
c) Creating, Advertising, Selling, and
Transferring
d) Performing, Displaying, Offering, and
Exchanging
16.
The focus of marketing today is _______.
a) Value and Satisfaction
b) Quality and Long Term Relationships
c)
All of the Above
d) None of the Above
17. Which of the following firms emphasizes
on product’s benefits to the customers rather product attributes?
a) Product oriented
b)
Market oriented
c) Sales oriented
d) Production oriented
18. Products
that are usually purchased due to adversity and high promotional back up rather than desire are called:
a) Sought goods
b) Unique goods
c)
Unsought goods
d) Preferred goods
19.
Which product is MOST likely to be
purchased through routine decision making?
a) Television set
b)
Soft drink
c) Shirt
d) Car
20.
Luxury products, such as Rolex watches,
are also known as:
a)Shopping product b) Convenience product c)Emergency product d)Specialty
product
21. Which of the following is NOT included as a
basic idea in the definition of marketing concepts?
a)
Total company effort
b) Profit
c) Productivity
d) Customer satisfaction
22. Which of the following is the most
recent stage of marketing evolution? A)Marketing department era
b)Production era
c)Sales era
d)Marketing
company era
23.Which of the following is NOT included as a
basic idea in the definition of marketing concepts?
a) Total company effort
b) Profit
c)
Productivity
d) Customer satisfaction
24._______________________ is defined as the difference
between the benefits a customer sees from a market offering and the costs of
obtaining those benefits.
a)
Customer value
b) Satisfaction scale
c) Profit margin
d) Competitive benefit
25.Which of the following is NOT included in
the marketing management process used by the marketing manager to achieve its
objectives?
a) Planning marketing activities
b)
Raising funds to finance the marketing projects
c) Controlling marketing plans
d) Directing implementation of the marketing plans
pg trb commerce 13-05-2017
(marketing continue)
26. ____________ is defined as communication
with large numbers of customers at the same time.
a) Personal selling
b) Sales promotion
c)
Mass selling
d) All of the above
27. In a ___________________orientation, the
role of marketing research is to determine customer needs and how well the
company is satisfying them.
a)
Marketing
b) Production
c) Both of the above
d) None of the above
28.When a manager focuses on making whatever
products are easy to produce, and then trying to sell them, that manager has a
___________________ orientation.
a) Marketing
b)
Production
c) Sales
d) Profit
29.
Which of the following is NOT consistent with a manager having a marketing
orientation?
a) Inventory levels are set with customer
requirements and costs in mind
b)
Customer
relationship focuses on customer satisfaction before and after sale, leading to
a profitable long-run relationship
c)
Focus of advertising is on product features and
how products are made
d) Packaging is designed for customer convenience
and as a selling tool
30.In
addition to businesses, the marketing concept is also applicable to
_____________.
a) Government agencies
b) Religious groups
c) Fine arts organizations
d) All of the above
31.
The controllable variables a company puts together to satisfy a target group is
called the
a) Marketing strategy
b)
Marketing mix
c) Strategic planning
d) Marketing concept
32.
In order for exchange to occur:
a) a complex societal system must be involved.
b) organized marketing activities must also occur.
c) a profit-oriented organization must be
involved.
d)
each party must have something of value to the
other party.
33. Four competing philosophies strongly
influence the role of marketing and marketing activities within an
organization. Which if the following is not a component of market orientation?
a) Customer orientation.
b)
Profitability orientation.
c) Marketing orientation.
d) Competitor orientation.
pg trb commerce 13-05-2017
(marketing continue)
34.
A market orientation recognizes that:
a) price is the most important variable for
customers.
b)
market intelligence relating to current and
future customer needs is important.
c) selling and marketing are essentially the same
thing.
d) sales depend predominantly on an aggressive
sales force.
35. When customer expectations regarding
product quality, service quality, and value-based price are met or exceeded,
_____ is created.
a)
customer satisfaction
b) planning excellence
c) a quality rift
d) a value line
pg trb commerce 13-05-2017
(marketing continue)
36.
A critical marketing perspective is the process of determining:
a) the value of a product, person, or idea.
b) how places compete with each other.
c) the worth and impact
of marketing activities.
d) which type of promotional strategy works best.
37.
The way in which the product is delivered to meet the customers' needs refers
to:
a) new product concepts and improvements.
b) selling.
c) advertising and promotion activities.
d)
place or distribution activities.
38.
The term 'marketing mix' describes:
a)
a
composite analysis of all environmental factors inside and outside the firm
b)
a
series of business decisions that aid in selling a product.
c) the relationship between a firm's marketing
strengths and its business weaknesses.
d)
a blending of strategic elements to satisfy
specific target markets.
39. Newsletters, catalogues, and invitations to
organisation-sponsored events are most closely associated with the marketing
mix activity of:
a) Pricing
b) Distribution
c) Product development
d)
Promotion
40. Which of the
following is not an element of the marketing mix? A)Distribution.
B)Product.
C)Target market.
D)Pricing.
41. In relationship marketing firms focus
on __________ relationships with __________.
a) short-term;
customers and suppliers b)long-term; customers and suppliers
c)short-term;customers d)long-term; customers
pg trb commerce 13-05-2017
(marketing continue)
42.A
further 3Ps are incorporated into the marketing mix:
a) physical evidence, process and price.
b) process people and promotion.
c) physical evidence, people and production.
d)
physical evidence, process and people.
43. A marketing philosophy summarized by
the phrase 'a stronger focus on social and ethical concerns in marketing' is
characteristic of the _________ period.
a) production
b) sales
c) marketing
d)
societal marketing
44.
Which of the following statements is correct?
a) Marketing is the term used to refer only to the
sales function within a firm.
b) Marketing managers don't usually get involved
in production or distribution decisions.
c) Marketing is an activity that considers
only the needs of the organization; not the needs of society as a whole.
d)
Marketing is the activity, set of
institutions, and processes for creating, communicating, delivering, and
exchanging offerings that have value for customers, clients, partners, and
society at large.
45.
The term marketing refers to:
a) new product concepts and improvements.
b) advertising and promotion activities.
c) a philosophy that
stresses customer value and satisfaction.
d) planning sales campaigns.
1. Which of the following involves
designing and manufacturing the container or wrapper for a product?
a) Branding
b) Product line
c) Labeling
d)
Packaging
2.
The basic role of promotion is _____.
a) Information
b)
Manipulation
c)
Communication
d)
Interpretation
3.If the aim of the promotion to introduce a
new consumer product is to achieve high awareness levels, the firm will most
likely make heavy use of _______ in the promotional mix.
a)
Advertising
b) Sales promotion
c) Personal selling
d) Publicity
4.A
consumer contest is an example of _____.
a) Personal selling
b)
Sales promotion
c)
Advertising
d) Indirect selling
5.
Advertising appropriations are largest for which type of product?
a) Industrial products
b)
Convenience goods
c) High-priced products
6.A television advertisement showing the safety
features of the Volvo 240 DL would be best classified as which of the
following?
a)
Product advertising
b)
Pioneer advertising
c)
Defensive
advertising
d) Societal marketing
7.
Need becomes ________ when they are directed towards a specific object.
a) Actual need
b)
Want
c) Satisfaction
d) Demand
8. Which of the
following BEST describes the consumer’s preference for products that are widely
available to them?
a)
Production concept
b) Marketing concept
c) Selling concept
d) Product concept
9.Buying and selling of mass consumer goods and
services comes under which of the following markets?
a) Business markets
b) Global markets
c)
Consumer markets
d) Government markets
a)
Food
b) French-fries
c) Burger
d) Pizza
11.Which of the following firms emphasis on
product’s benefits to the customers rather than on product attributes.
a) Product oriented
b)
Market oriented
c) Sales oriented
d) Production oriented
12.
All of the following are the examples of unsought goods EXCEPT:
a)
Course books
b)
Encyclopedia
c)
Funeral plots
d) Insurance policy
13.
While considering the place for a product which of the following is important
for customer.
a) Communication
b)
Convenience
c) Cost
d) Solution
14.Market –oriented firms focus on:
a) Retailers
b) Distributors
c)
Customers
d) Wholesalers
15.
Price is the only element in the marketing mix that produces:
a) Fixed cost
b) Expense
c) Variable cost
d)
Revenue
16. Identify the products that the customer
usually buys frequently and with a minimum of comparison and buying effort.
a) Specialty
b)
Convenience
c) Unsought
d) Augmented
17. Which of the following is NOT included in
product decisions?
a) Styling
b) Brand name
c)
Warehousing
d) Packaging
18.
Which of the following takes place at retailer’s end?
Promotion
Placing
Pricing
Exchange
19. Aggressive selling is a characteristic of
which of the following concept of marketing? Select correct option:
a)Productionconcet b)Marketingconcet
c)Selling concept
d)Product concept
20. Which of the following is a name, term,
sign, symbol, design, or a combination of these, that identifies that maker or
seller of a product or service?
a) Label
b) Co-brand
c)
Brand
d) Product
21. The consumer’s estimate of the product’s
overall capacity to satisfy his or her needs is called:
a) Product Cost
b)
Product Value
c) Product need
d) Product Satisfaction
22.
According to the text, a product is
a)everything
the customer receives in an exchange.
b)the physical object the customer
receives in an c)exchange. the service that is rendered to a customer.
d)the idea that the customer receives in an
exchange.
23. An example of a convenience consumer
product isstereo equipment.
a)petrol.
B)a
motorcycle.c) a bicycle. D)athletic shoes.
24.
Which one of the following is NOT an industrial product?
a)oil to be refined into fuel for homes
b)transistors used as components for
portable
c)computer
software to help people complete personal tax forms
25. Sai Nath called several airlines to
compare rates and chose a flight on British Midland as it had a better
reputation for service and competitive prices. The airline ticket is an example
of which type of product?
A)convenience
B)shopping
C)specialty
D)unsought
26. Products that are relatively
inexpensive and are purchased frequently with minimal effort can be classified
as ___________ products.
a) shopping
b)
convenience
c) industrial
d) specialty
27.
Large tools and machines used in a production process for a considerable length
of time are classified as
a)
major equipment.
b) accessory equipment.
c) component parts.
d) consumable supplies.
28. Items that are purchased routinely,
do not become part of the final physical product, and are treated like expense
items rather than capital goods are called
a) raw materials.
b) major equipment.
c)
accessory equipment.
d) component parts.
29. Products that are used directly in the
production of a final product but are not easily identifiable are categorised
as
a) accessory products.
b) consumable supplies.
c) assembly components.
d)
process materials.
30.
Industrial products are
a) purchased for personal consumption.
b) frequently purchased for both their functional
aspects and their psychological rewards.
c)
traditionally classified according to their characteristics
and intended uses.
d) not purchased by non-business organisations.
31. A company designs the product with little
or no input from customers, the company is practicing which of the following
concept?
a)
Product concept
b) Marketing concept
c) Selling concept
d) Production concept
32. Which of the following 4Ps of marketing mix
involves decisions regarding channels coverage, assortments, locations,
inventories or transports?
a) Product
b) Price
c)
Place
d) Promotion
33.
Which of the following is NOT a part of marketing communication mix?
a)
Telemarketing
b) Public relations
c) Sales promotion
d) Advertising
34.
A fundamental part of the distribution function is to get the product:
a)
To the right place at the right time
b) Launched into new markets
c) To intermediaries
d) To market to avoid channel conflict
35. The _____
identifies the product or brand. A)Container
B)Label
c)Advertisement
d)Warranty
a) Strategic
b) Superior
c)
Augmented
d) Anticipated
37. Which of the following are products
and services bought by final consumers for personal consumption? These include
convenience products, shopping products, specialty products, and unsought
products.
a) Material and parts
b)
Consumer products
c) Industrial products
d) Capital items
38. The
skimming, penetration, bargaining and bundling are decided in the
______________ of the Marketing Mix
strategy.
a)
Price Decisions
b)
Place
Decisions
c)
Product
Decisions
d)
Promotion
Decisions
|
|
39.
Distribution of product to get it in the marks refers to which of the following
activities?
a) Selling Activities
b) Advertising activities
c) Promotion Activities
d)
Place or distribution activities
40.
How many stages are involved in the consumer buying / adoption process?
a)Six
b)Seven
c)Three
d)Five
41.
Which one of the following factor relates to family that influences consumer
behavior?
a) Cultural
b) Social
c)
Personal
d) Business
42.
“ Buy it now” refers to which one of the following options?
b) Advertising
c) Sales promotion
d)
Publicity
43.
At least how many parties should be included in “Exchange”?
b) Three
c) Four
d) Five
44. The buyer decision process consists
of five stages. Which of the following is NOT one of these stages?
a) Evaluation of Alternatives
b) Information search
d) Post purchase behavior
45. You are planning to install a steel
manufacturing plant in your city. For that purpose you want to have a supplier
who supplies you the steel in raw form for manufacturing. Here supplier
supplies you which of the following form of industrial product?
b) Capital items
c) Supplies and services
d) None of the given options
46. “How are you telling consumers in
your target group about your product” This question belongs to which marketing
concept?
a) Product
b) Price
c) Place
47. A transaction in which the
organization is making an initial purchase of an item to be used to perform a
new job refers to which of the following purchases?
a) Straight rebuy purchase
b) Delayed purchase
c) Modified rebuy purchase
d)
New-task purchase
pg trb psychology
02-052017
1.ஒரு குழந்தையின் முன்னேற்றத்துக்குரிய காரணிகள்
அ) மரபு நிலை
மட்டும் ஆ)சூழ்நிலை மட்டும் இ) மரபு நிலை மற்றும் சூழ்நிலை ஈ) சில வெளிப்படை
காரணிகள்
2.இதுவே பள்ளி என்பதன் நிறுவனர்
அ)காந்தி
ஆ)ஜே.கிருஷ்ண மூர்த்தி இ)தாகூர் ஈ)அரவிந்தர்
3..........................பருவம்
மன அழுத்தம் பிரச்சினைகளும் நிறைந்தது என்று சொன்னார் ஸ்டாலின்
அ)குழந்தை பருவம்
ஆ)முன்கூழவிப் பருவம் இ)குமரப்பருவம் ஈ)முழு மனிதப்பருவம்
4.இந்திய
அரசியலமைப்பு சட்டம் 48 பின்வருமாறு சொல்கிறது
அ)எல்லோருக்கும்
வேலை ஆ) எல்லோருக்கும் முன்னுரிமை
இ) எல்லோருக்கும்
எல்லாமும் ஈ) எல்லோருக்கும் கல்வி
5.ஒவ்வொரு
கிராமத்திலும் ..................சுற்றளவுக்குள் ஓரு துவக்கப்பள்ளி இருக்கவேண்டும்
அ)2 கி.மீ ஆ)3 கி.மீ இ)5 கி.மீ ஈ)10 கி.மீ
6.முன்னேற்றபள்ளிகள்
எனும் மாதிரிப்பள்ளிகளுக்கு வித்திட்டவர்
அ)ருஸோ ஆ)டூயி
இ)எ.எஸ்.நீல் ஈ)ரஸ்ஸல்
7.நுண்ணிலை
கற்பித்தல் என்பது
அ)பாட
அடிப்படையிலானது ஆ)திறன் அடிப்படையிலானது இ)தேவை அடிப்படையிலானது ஈ)நேரம்
அடிப்படையிலானது
8. ஹெருஸ்டிக்
முறை................ சுற்றலை வலியுறுத்துகிறது
அ)செயல் ஆ)உட்பார்வை
இ)வாய் வார்த்தை வழி
9.............................மாற்றத்தை
கற்றல் ஏற்படுத்துகிறது
அ)நடத்தை
ஆ)அறிவாற்றல் இ)உள்ளுணர்வு ஈ)மனப்பான்மை
10.துவக்கநிலை மாணவர்களுக்கு பள்ளி ஒரு விளையாட்டு தடலாக அமைய
வேண்டும் என்று
அ)ப்ரோபெல்
ஆ)பெஸ்டலாவ்ஸீ இ)ஆட்லர் ஈ)பாயிட்
Ans 1.c 2.b 3.c
4.d 5.a 6.c 7.b 8.a 9.a 10.a
pg trb psychology 03-052017
1.மதிப்பீடுக்கல்வி
(உளநலக்கல்வி).............. போதிக்கப்படுகிறது.
அ)எந்தப்
பாடத்தைப் போதிக்கும் எந்த ஆசிரியராலும்
ஆ)ஒரு
குறிப்பிட்ட ஆசிரியரால் மட்டும்
இ)ஆசிரியரல்லாத
மற்றவர்களால்
ஈ)உயர்நிலைக்
கற்றோரால்
2.மனித
வளர்ச்சியும் முன்னைற்றமும்...............நிலையிலிருந்து ஆரம்பமாகிறது
அ)குழந்தை
பிறந்த பின் ஆ)பிறப்பதற்கு முன் இ)பிறந்து 2 வருடங்கள் கழித்து
ஈ)வாழ்வின்
எந்த நிலையிலாவது
3.நுண்ணறிவு
குறித்த பல்பரிமாணக் கொள்கையை சொன்னவர்
அ)பினே
சைமன் ஆ)லைகர்ட் இ)தர்ஸ்டன் ஈ)பியாகே
4.திட்ட
வழிக் கற்றல் என்பது............. உள்ளடக்கியது
அ)நேர்க்கோட்டு
கற்றல் மட்டும் ஆ)கிளைவழிக் கற்றல் மட்டும் இ) நேர்க்கோட்டு மற்றும் கிளைவழிக்
கற்றல் ஈ)நிறைய கற்றல் நிலைகள்
5.கற்றலை
மேம்படுத்தும் முதல் தகவல் தொடர்பு சாதனம்
அ)தொலைக்காட்சி
ஆ)செய்திதாள் இ)வானொலி ஈ)இன்டர்நெட்
6.தனியார்
சோதனை எனும் ஆய்வை மேற்கொண்டவர்
அ)மருத்துவர் ஆ)ஆசிரியர் இ) வழக்கறிஞர் ஈ)வேறு யாரேனும் ஒருவர்
7.விஸ்வபாரதி ஒரு
அ)பள்ளி ஆ)தொழில்சார் நிறுவனம் இ)தொழிற்சாலை மையம் ஈ)பல்கலைக்கழகம்
8.நம் பள்ளியில் தொழிற்மயமாதல் என்பது ........... நிலையில் நடைபெறுகிறது
அ)துவக்க நிலை ஆ)இடைநிலை இ)மேல்நிலைப்பள்ளி நிலை ஈ)மேற்க்கல்வி நிலை
9.புறமுகர் எனப்படுபவர்
........... ஐ உடையவர்
அ)விரி
சிந்தனை ஆ)குவி சிந்தனை இ)பூஜ்ய சிந்தனை ஈ)குறுகிய மனப்பான்மை
10.தமிழ்நாட்டில்
நவோதயப்பள்ளிகள் ........... ல் உள்ளன
அ)கிராமப்புறங்களில்
ஆ)நகர்ப்புறங்களில் இ)புறநகர்ப்புறங்களில்
ஈ)
எங்குமே நிருவப்படாத நிலை
ANS 1 ஆ 2.ஆ 3.இ 4.இ 5.ஆ 6.ஆ 7.ஈ 8.இ 9.அ 10.ஈ
1.எந்தப் பல்கலைக்கழகம் பல்வேறு இடர்களைதாண்டி பெரும்பான்மையான மக்களை
சென்றடைகிறது.
அ)மகளிர்
பல்கலைக்கழகம் ஆ)மிதக்கும் பல்கலைக்கழகம் இ)வேளாண்மை பல்கலைக்கழகம் ஈ)திறந்தவெளி பல்கலைக்கழகம்
2.பொது
தொடர்பு சாதனங்களின் அடையும் கல்வி எப்போது வெற்றி பெரும்
அ)ஆசிரியர்கள்
சிறப்பு பயிற்சி பெரும் பொது
ஆ)நம்நாடு
பொது தொடர்பு சாதனங்கள் வேண்டிய அளவு அளிக்கும்போது
இ)கற்பவர்களுக்கு
அதிக அளவில் ஊக்கம் அளிக்கும்போது
ஈ)கல்வி
நிலையங்கள் அரசாங்கங்களுக்கு ஒத்துழைப்பு அளிக்கும் போது
3.கிண்டர்கள்
பள்ளிகளை தொடங்கியவர்
அ)மரியா
மாண்டிச்சேரி ஆ)ஜான் டூயி இ)பபுரோபெல் ஈ)தாகூர்
4.பின்தங்கிய
குழந்தைகளை பற்றி ஆராய்ந்துபரிந்துரை செய்த தேசிய கல்விக் கொள்கை சமர்பிக்கப்பட்ட
ஆண்டு
அ)1986
ஆ)1964-66 இ)1901 ஈ)1905
5.பெண்கள்
கல்வியை பற்றிய ஆராய தேசிய பெண்கள் கல்வி கமிட்டி நியமித்த முதல் அமைச்சர்
அ)திரு.ராஜாஜி
ஆ)திரு.அண்ணாதுரை இ)திரு.பக்தவத்சலம் ஈ)திரு.காமராஜ்
6.1983
ஆம்ஆண்டு அக்டோபர் திங்களன்று அமைதிக்கல்விக்கான முக்கிய
கொள்கைகள்மேற்க்கொள்ளப்பட்ட இடம்
அ)குவாலியர்
ஆ)புனே இ)பிரயாதை ஈ)வாரணாசி
7.தேசிய
ஒருமைப்பாட்டின் வரையறை என்பது
அ)
நாட்டை ஒருமைபடுத்தும் நாட்டு மக்களின் சங்கமிக்கும் உணர்ச்சிகள்
ஆ)நாட்டு
எல்லையை காப்பது
இ)நாட்டுக்காக
பிரார்த்தனை செய்வது
ஈ)நாட்டுக்காக
நன்கொடை அளிப்பது
8.மீத்திறன் மற்றும் உடல் ஊனமுற்ற குழந்தைகளுக்கு அளிக்கும் கல்வி
அ)முறையான
கல்வி ஆ)முறைசாராக்கல்வி இ)சிறப்புக் கல்வி ஈ)குழந்தை கல்வி
9.தஞ்சை
பெரிய கோவிலை கட்டியவர்
அ)இராஜேந்திர
சோழன் ஆ)இராஜராஜ சோழன் இ)குலோத்துங்க சோழன் ஈ)அநாபய சோழன்
10.பாண்டியர்களது
கொடியில் இருக்கும் சின்னம்
அ)வேல்
ஆ)மீன் இ)புலி ஈ)வில்
Ans
1.ஈ 2.ஆ 3.இ 4.ஆ 5.இ 6.இ 7.அ 8.இ 9.ஆ 10.ஆ
Pgtrb psychology 05-05-2017
1.நாலாயிர திவ்விய பிரபந்தத்தைஇயற்றியது
அ)நாயன்மார்கள்
ஆ)ஆழ்வார்கள் இ)புத்த பிட்சுக்கள் ஈ)ஜைணர்கள்
2.பியாஜேயின்
கோட்பாடு குழந்தைகளின்
அ)மனவெழுச்சியின்
வளர்ச்சி பற்றியது ஆ)மனவளர்ச்சி பற்றியது
இ)உடல்வளர்ச்சி
பற்றியது ஈ)அறிவுவளர்ச்சி பற்றியது
3.கவன வீச்சினை பரிசோதனை
செய்யும் கருவியின் பெயர்
அ)டாசிஸ்டாஸ்கோப்
ஆ)டெலிஸ்கோப் இ)முல்லர் லேயர் கருவிகள் ஈ)தெர்மாஸ்கோப்
4.கரு
முட்டையானது விந்தணுவைக் காட்டிலும்
அ)4500
மடங்கு பெரியது ஆ)8500 மடங்கு பெரியது இ)1000 மடங்கு பெரியது
ஈ)5000 மடங்கு பெரியது
5சூழ்நிலை
பற்றி ஆராய்ந்த மனநிலை ஆய்வாளர்
அ)கால்டன்
ஆ)பியர்சன் இ)கெல்லாக் ஈ)டால்வின்
6.செயல்பாடு
ஆக்க நிலையுறுத்தலை தோற்றுவித்தவர்
அ)பாவ்லாவ்
ஆ)ஸ்கின்னர் இ)பியாஜே ஈ)கோலர்
7.ஆயத்த விதியை தோற்றுவித்தவர்
அ)பேக்லி
ஆ)தார்ண்டைக் இ)மேக்காலே
8.சிறந்த
நினைவாற்றல் மிக்கவராக கருதப்படுபவர்
அ)
மேக்காலே ஆ)பாவ்லாவ் இ)ஸ்கின்னர் ஈ) தார்ண்டைக்
9.மைத்தடம்
சோதனையை பயன்படுத்தி அறிவது
அ)அறிவு
வளர்ச்சியை ஆ)ஆளுமை இ)ஆக்கதிறனை
10.முதல்
நிலை ஊக்கிக்கலாக கருதப்படுபவை
அ)உயர்
வாழ்விற்குரிய உடலியல் தேவைகள் ஆ)பாதுகாப்பு தேவைகள் இ)தன்னை உயர்வாக கருதும்
தேவைகள் ஈ)அடைவு தேவைகள்
விடைகள்
1.ஆ 2.ஈ 3.அ 4.ஆ 5.இ 6.அ 7.ஆ 8.அ 9.ஆ 10.அ
Pgtrb psychology 05-05-2017
1.ஆளுமையை
குறிக்கும் பர்சனாலிட்டி எனும் சொல் ............ மொழியில் இருந்து வந்தது.
அ)கிரேக்க ஆ)இலத்தீன்
இ)பிரெஞ்ச். ஈ)ஜெர்மானிய
2.போட்டி
முறை அளவிடுவது ஒருவரது
அ)ஊக்கத்தை ஆ)தன்னம்பிக்கையை இ)ஆளுமையை. ஈ)நேர்மையை
3.நோயை
ஹிப்னாட்டிசம் மூலம் குணபடுத்தலாம்
என்றவர்
அ)ஜெரால்ட் ஆ)ஹெலன் கெல்லர் இ)ஃப்ராய்டு ஈ)யுஜின் சான்டாவ்
4.ரூஸோ
என்ற கல்வி அறிஞர்
அ)கருத்தியல்
கொள்கைவாதி ஆ)இயற்கைகொள்கைவாதி
இ)யாதர்தவாதி ஈ)பயனளவுவாதி
5.ரஸ்ஸல்
பயன்படுத்திய முறை
அ)தொகுப்பாய்வு
முறை ஆ)புலனீட்டுமுறை இ)பயனீட்டுமுறை
ஈ)தசை பயிற்சி முறை
6.மாண்டிசோரி
அம்மையார் துவங்கிய பள்ளியின் பெயர்
அ)குழந்தைகள்
வீடு ஆ)சிறுவர் பள்ளி இ)கோடைமலைபள்ளி ஈ)முதியோர் பள்ளி
7.விஸ்வபாரதி
என்பது தாகூரால் துவங்கப்பட்ட
அ)கிராம
சீரமைப்பு ஆ)ஆசிரியர் பயிற்சிப்பள்ளி
இ)ஆசிரமப் பள்ளி ஈ)பல்கலைக்கழகம்
8.புதிய
கல்வி கொள்கை 1986 புதுமை அம்சமாக கருதப்படுவது
அ)இடநகர்வு
பள்ளிகள்ஆ)கம்ப்யூட்டர் கல்வி இ)நவோதய பள்ளி ஈ)முதியோர் பள்ளி
9.கரும்பலகை
திட்டத்தினால் மேம்படுத்தப்பட்டது
அ)ஆரம்ப
பள்ளிகள் ஆ)தேசிய பாதுகாப்பு பள்ளிகள் இ)சைனிக் பள்ளிகள்
10.தன்னாட்சி
நிறுவனத்தின் சிறப்பியல்புகளில் ஒன்று
அ)ஆசிரியர்களுக்கு
கொடுக்கப்படும் முழு சுதந்திரம்
ஆ)நிர்வாகத்திற்க்குஅளிக்கப்படும்
சுதந்திரம்
இ)நிறுவனத்தின்
மேலாண்மையில் மாணவர்களுக்கு அளிக்கப்படும் வாய்ப்பு
ஈ)கல்வியில்
புதுமைகளை அறிமுகப்படுத்தும் வாய்ப்பு
Ans 1.ஆ 2.இ 3 இ 4ஆ 5.அ 6.அ 7.ஈ 8 இ
9.ஆ 10 ஆ
Pgtrb psychology 06-05-2017
1.இந்தியா அரசியலமைப்பு சட்டத்தின் 45 வது பிரிவு ----------- ஆண்டை எல்லா
குழந்தைகளுக்கும் கட்டாய தொடக்கக் கல்வியை வழங்கும்காலமாக நிர்ணயித்தது
அ)1952
ஆ)1955 இ)1960 ஈ)1965
2.
2.பியாஜேயின் கோட்பாடு குழந்தைகளின்
அ)மனவெழுச்சியின்
வளர்ச்சி பற்றியது ஆ)மனவளர்ச்சி பற்றியது
இ)உடல்வளர்ச்சி
பற்றியது ஈ)அறிவுவளர்ச்சி பற்றியது
3.முதியோர்
கல்வி என்பது முறை சாராக்கல்வி அமைப்பின் மூலம் ---------- வயதுக்கு மேற்பட்ட வயது
வந்தோருக்கான கல்வியாகும்
அ)16
ஆ)18 இ)14 ஈ)15
4.குறுகிய
நேரத்தில் ஒருவன் தன் நிலையில் கொள்ளும் பொருட்களின் எண்ணிக்கையை விளக்குவது
அ)புலன்
உணர்வு ஆதிக்கம் ஆ)புலன் உணர்திறன்
இ)உடனறி புலனுணர்தல் ஈ)கவன வீச்சு
5.முடிவு
பெறாத புறக்கோட்பாட்டிநின்று ஒன்றை உருவாக்கும் நிகழ்ச்சி
அ)முழுமையான
நிலை ஆ)துணை நிலையம்இ)இணை நிறைவு ஈ)முழு
நிறைவு
6.நுண்ணறிவுக்
கோட்பாட்டின் இரு காரணிக் கொள்கைகளை கண்டுபிடித்தவர் யார்
அ)தர்ஸ்டன் ஆ)பேய்லேஇ)பைநெட் ஈ)ஸ்பியர்மேன்
7.ஆக்கத்திறன்
என்பது
அ)விரி
சிந்தனைஆ)குவிசிந்தனை இ)மறு ஆய்வு சிந்தனை ஈ)இணைசிந்தனை
8.வாய்ப்பிழை
எடுத்துக்காட்டுகளால் மறைந்துள்ள ஊக்கிகளின் வெளிப்பாட்டை கூறுவது
அ)நடத்தை
கோட்பாடு ஆ)அறிவு கோட்பாடு இ)உளபகுப்பாய்வு கோட்பாடு
ஈ)ஊக்கிகளின் கோட்பாடு
9.ஒன்றுடன்
ஒன்று பொருந்தி வராத இரண்டு ஊக்கிகள் நமக்குள் இருப்பது
அ)நரம்புக்
கோளாறு ஆ)மனோ வியாதி இ)அடக்குமுறை
ஈ)மனப்போராட்டம்
10.தன்நிறைவு
தேவைக் கொள்கையை எடுத்துரைத்தவர்
அ)முர்ரே
ஆ)ஜணங் இ)மாஸ்லோவ் ஈ)ஹர்னே
Ans1.இ 2.ஈ 3.ஆ 4.ஈ 5.ஈ 6.- 7.அ 8.ஈ 9.ஈ 10.இ
Pgtrb psychology 08-05-2017 with answers
1.சமூக ஒப்பந்தம் இதை எழுதியவர்
அ)காரல்
ரோஜர்ஸ் ஆ)ரூசோ இ)ஹால்பின்
2.செகண்டரி
கல்விக்கமிஷனுக்கு தலைமை வகித்தவர்
அ)டாக்டர்.ராதாகிருஷ்ணன்ஆ)பேராசிரியர்
கோத்தாரிஇ)டாக்டர் லக்ஷ்மண சாமி பிள்ளை
ஈ)டாக்டர்
ராமசாமி முதலியார்
3.முற்போக்கு
கல்வியை புகுத்தியவர்
அ)ஜான்
டூயிஆ)அரவிந்தா இ)ருஸ்ஸல் ஈ)ஸ்கின்னர்
4.மதரசா
என்பது
அ)கிறிஸ்துவப்பள்ளி
ஆ)முஸ்லிம் பள்ளி இ)வேத பாடசாலை ஈ) இந்துபள்ளி
Pgtrb psychology 08-05-2017
5.புலன்
பயிற்சி கல்வி முறையை புகுத்தியவர்
அ)தாகூர்
ஆ) எ.ஏஸ்.நெயில் இ)மாண்டிசோரி ஈ)
6.கிராமப்புற
மற்றும் மலைவாழ் மக்களின் வறுமைக்கான காரணம்
அ)எழுத்தறிவின்மை
ஆ)வேலையில்லா திண்டாட்டம் இ)வழிக்காட்டுதல் இல்லாமை
ஈ)பொருளாதார
நிலை
7.டொரன்ஸ்
என்பவர்
அ)தாதுவவாதி
ஆ)உளவியல்அறிஞர் இ)கணிதவியல் அறிஞர்
8.நவோதய
வித்யாலயா சிறந்த தரமான கல்வியை தருவது
அ)திறன்
மிகு குழந்தைகளுக்கு ஆ)கிராமப்புற குழந்தைகளுக்கு மட்டும்
இ)நகர்ப்புற
குழந்தைகளுக்கு மட்டும் ஈ)பின்தங்கிய குழந்தைகளுக்கு மட்டும்
9.இந்திரா
காந்தி திறந்த வெளி பல்கலைக்கழகம் துவங்கப்பட்ட ஆண்டு
அ)1975
ஆ)1985 இ)1988 ஈ)1975
10.கல்லூரி
ஆசிரியர்களுக்கு பயிற்சி அளிக்கவேண்டும் என்று எந்த ஆண்டு புதிய தேசிய கொள்கை
பரிந்துரை செய்தது
அ)1960
ஆ)1986 இ)1988 ஈ)1975
Ans 1. ஆ)ரூசோ 2. இ)டாக்டர் லக்ஷ்மண சாமி பிள்ளை 3.------ 4. ஆ)முஸ்லிம்
பள்ளி .
5.
ஆ) எ.ஏஸ்.நெயில் 6. அ)எழுத்தறிவின்மை 7. ஆ)உளவியல்அறிஞர் 8. அ)திறன் மிகு
குழந்தைகளுக்கு 9. ஆ)1985 10. ஆ)1986
Pgtrb psychology 09-05-2017
1.
The aim of education is not to make one get excessive power said by
A)
Aristotle b) Socrates c) Plato d) Rousseau
2.it
is not proper education which aims not at intellect and justice but aim at
amassing wealth and improving physical said by
a)
Socrates b) Plato c) Aristotle d)aurobindo
3.who
are two philosopher who are also great educationists
a)
Socrates, Aristotle b)gandhiji,tagore c)Frobel,montessori d)plato,sri aurobindo
4.who
is naturalist in the following
a)tagore
b) Rousseau c) Montessori d) gandhiji
5.the
famous book of Rousseau is
a)social
contact b)emile c)progress of art and science d)origin of philosophy amoung the
people
6.
Rousseau~s Emily is a/an
a)philosophical
book b)imaginary book c)book on French revolution d)book on natural theories
7.
Rousseau~s slogan is
a)nature
is a gift b) living with nature c)back to nature d)education without interpretation
8.which
are two countries that behind Rousseau~s emile
a)france,England
b)france,switzarland c) England, switzarland d) switzarland,germany
9.the
famous work of Rousseau~s other than emile is
a)progress
of art and science b)education of man c)social contract d)the origin of equality
among men
10.the
year in which Rousseau~s published his work emile is
a)1760
b)1761 c)1762 d)1765
Pgtrb psychology 13-05-2017
1.தமிழ்
நாட்டில் சைனிக் பள்ளி எங்கு உள்ளது
அ)கும்பகோணம்
ஆ)நாகபட்டினம் இ)அமராவதி ஈ)கரூர்
2.பள்ளி
இணைப்பு மையத்திற்கு மாற்றாக செயல்பட துவங்கியுள்ள நிறுவனம் எது
அ)SCERT ஆ)NCERT இ)DIET ஈ)DTERT
3.டெர்மன்
என்பவரின் கூற்றுப்படிநுண்ணறிவுஈவு 120 முதல் 140வரை உள்ள மாணவர்கள் எந்த வகையில்
சேர்க்கலாம்
அ)மீத்திறமிக்கவர்கள் ஆ)திறன் மிக்கவர்கள் இ)மேதைகள்
ஈ)பின்தங்கியவர்கள்
4.மக்கள்
தொகை பிரச்சனையானது
அ)சமூக
பிரச்சனை ஆ)பண்பாட்டுபிரச்சனை
இ)அரசியல்
பிரச்சனை ஈ)பொருளாதார பிரச்சனை
5.கொசுவினால்
உண்டாகும் நோய்
அ)பிளேக்
ஆ)காலரா இ)டைபாய்டு காய்ச்சல் ஈ)மலேரியா
6.உடல்
எடை ----- சதவீதம் நீரால் ஆனது
அ)75
ஆ)64 இ)50 ஈ)80
7.தேசிய
ஒருமைப்பாட்டின் வரையறு என்பது
அ)நாட்டை
ஒருமைப்படுத்தும் நாட்டு மக்களின் சங்கமிக்கும் உணர்ச்சிகள்
ஆ)நாட்டு
எல்லையை காப்பது
இ)நாட்டுக்காக
பிரார்த்தனைசெய்வது
ஈ)
நாட்டுக்காக நன்கொடை அளிப்பது
8.முதியோர்
எழுத்தறிவின்மை பிரச்சனையை தீர்க்க உதவுவது
அ)முறைசார்கல்வி
ஆ)குழந்தை கல்வி இ)சிறப்புக்கல்வி ஈ)முறைசாராக்கல்வி
9.எந்த
மனிதனின் பண்பாட்டையும் பெரிதும் நிர்ணயிப்பது
அ)சுற்றுப்புற
சூழ்நிலைகள் ஆ)வாழும்நிலை இ)தேவைகள் ஈ)விருப்பம்
10.மக்கட்தொகை
கணக்கெடுப்பின் படி தமிழ்நாட்டில் பெண்களின் எழுத்தறிவு ------- சதவீதம்
அ)65.38
ஆ)54.28 இ)64.55 ஈ)73.47
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